FutureFit Building

---

FutureFit Building

View Live Site

Task
      Juan Levy — one of Philadelphia's leading architects and Founder and President of FutureFit Building approached me to build his website. I was responsible for server configuration, front-end development and the sites overall UI/UX. My stack included HTML, CSS, PHP, JavaScript, and MySQL

Stuzo

---

      During my time at Stuzo a digital innovation company with clients ranging from P&G to the People's Teen Choice Awards I worked on Meg - their flagship ad tech product. Meg is built with HTML5 patent pending technology to provide a seamless experience across all devices, moving beyond the banner ad. In this role I worked alongside key stakeholders such as the founder and CEO, lead designers and software engineers. I headed business development expanding our media partners and relationships with publishers. I also handled Ad Operations which involved the creation and oversight of all campaigns through to 3rd party ad tag implementation with DFP.

     When reaching out to media companies and publishers I was tasked with product demos for specific brand outreach. This is a Meg campaign I created for Converse. The different link items include a carousel gallery, video and GPS store locator.

Check out the Converse live demo

MobileDesktop

• Team: Stuzo
• Date: August 2015 - January 2016

Close

Glide

---

     During the summer of 2014 I traveled to Israel to live and intern for Glide. Throughout my experience I had a full rotational internship between the product and marketing teams. I colloborated with the CMO and product team to redesign the apps onboarding process to improve retention and engagement rates by 90%. I also worked with the product team on implementing a social media share screen, which would grant Glide users the opportunity to share content to their social platforms.

      Perhaps the biggest influence I had at Glide was in market research and brand development. After pitching the founders on a Brand Ambassador Program that I was eager to lead and take back to the U.S. I was granted the role of Glide's Regional Brand Manager. In this role I recruited, trained and managed 20 brand amabssadors from accross 15 universities. This effort increased Glide's exposure on college campuses and led to valuable insights from over 50+ user focus groups. Glide has raised $30 million, has over 20 million users and is an Apple App store top #50 app.

• Team: Glide
• Date: 2014 - 2015

Close

Timehop

---

      When I was at Timehop I was one of their earliest interns working on product development and prototype testing. I took on the voice for the target audience of 18-25 year olds and provided major UI/UX feedback which led to Timehops evolution as a product.

      During the 8 week period between March and May of 2014 our user growth started to spike upwards from roughly 5k signups/day to more than 55k signups/day. As you can imagine we were hyper-focused on our infrastructure during that time.

      My biggest contribution to the Timehop team was influening the team to implement screen shot analytics. After observing the content sharing behaviors of the college user base I was able to conclude that users prefer to screenshot Timehop content and share it natively from their camera gallery. The team had been laregely focused on creating compelling features for sharing within the app but my insights resulted in their shift to understanding the user behavior. My user experience research influenced the team to implement data tracking for each screen shot of Timehop content yielding 10x more data about their users.

• Team: Timehop
• Date: October - May 2014

Close

Arrow

---

Task

      During my Design Thinking and Innovation capstone course I received an exercise which spanned the duration of the semester. We were tasked with developing a scope document that describes the context in which the client of our choice finds itself, a cogent description of the client’s problem and a series of carefully worded client objectives. We were then instructed to design and create a prototype of our proposed solution using Justinmind software.

Problem

     The client that I chose was Temple University and the problem that I found most compelling was the rising costs associated with textbooks at the University. After conducting market research I was able to find that inflated textbook prices have influenced students to split the cost and share a given textbook. In an effort to combat the black market for sharing textbooks - I created Arrow, the first peer-to-peer course materials payment app.

Product Goals

Create an online community associated with a user-friendly interface.

Provide students with an affordable and accessible option for course materials.

Partner with publishers to ensure all course material is available electronically.

Integrate Venmo API for seamless and secure payments.

View High Fidelity Screens

Reflection

    I would consider this prototype to be successful as it provides students with a seamless course material experience that leverages accessibility and affordability. My solution to the problem was to make purchasing textbooks more social while harping on affordable costs across a community order. In the future I would do some usability studies to see if this product actually solved the problem and I would also reach out to textbook publishers to gauge the interest in creating partnerships.

• Client: MIS 3504 | Temple University
• Date: December 2015

Close

Illustrations

---

• Date: 2012 - 2013

Close